About Marketing

I've been working in eCommerce and online for over a decade now. I started out writing copy for websites in my days as head copywriter at TBWA/Durban in my native South Africa, before coming over to the UK and starting from the bottom again as auctions editor at lastminute.com. Since those days nine years ago, I've gone on to manage the online merchandising and editorial team for the Lifestyle (non-travel) section of lastminute.com, followed by a very educational stint at Ann Summers managing the eCommerce website and setting up their Social Media programme. While at Ann Summers I also dipped my toes into the murky world of PPC, SEO, Affiliates and online PR, gaining a broader knowledge of the online marketing world. I'm now happily ensconced in the fashion world, Dahling! at a well known multi-channel retailer in my role as Marketing Business Analyst. Officially I manage the requirements gathering for various cool, exciting marketing projects; unofficially I perform translation services between the marketing team and the IT department. After 10 years online I've learned a fair bit of interesting stuff, which I'd love to share with you.