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How to Switch Your AdWords MCC To a New Email Address

The Scenerio:

  • You created a personal AdWords account using an embarassing or “not designed for business” email address, such as “chocolatebuttonlover75@gmail.com”.
  • You later used that AdWords account as an MCC account for your business (“why on earth would you do that?!”  the masses will cry, but as crazy as it sounds, it does happen).
  • As you add Clients to your AdWords MCC account, you realise that your clients can see your chocolatebuttonlover75@gmail.com email address when they approve your access, and so you promptly create a new, professional Google account, add it as an Administrator user to your MCC account, and breath a sigh of relief.  Professionalism – check.
  • But wait… all is not yet forgiven!  When adding new Clients to your MCC account, the MCC user request is still showing chocolatebuttonlover75@gmail.com!
  • ARGH!
  • You demote the chocolatebuttonlover75@gmail.com MCC user from Administrator access to Standard access, but still the problem persists.
  • DOUBLE ARGH!

The Cause:

  • It would seem that when the Google AdWords MCC account is created, it welds itself to the email address used to create it.
  • Even if you add a new MCC Administrator user, and demote the original user, the MCC account will still continue to hang on to chocolatebuttonlover75@gmail.com.

The Fix:

  • Breathe.
  • Ensure your professional account has been granted MCC Administrator access.
  • Terminate access for chocolatebuttonlover75@gmail.com.
  • This will then force the Google AdWords account to shift the MCC ownership (including associated email address) to your new professional Google account.
  • If you have 3 email addresses with MCC access, then the “ownership email” will shift in the order in which the emails were granted access (regardless of whether the emails have MCC Administrator access or Standard access).
  • You can always re-add chocolatebuttonlover75@gmail.com as an Administrator to the MCC account after you have terminated it’s access, and the MCC account email ownership should not be affected.
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About Sara Thornton

Sara is a Jack (or Jill) of many trades. A web designer and developer, an ethical SEO implementer, an AdWords advocate, as well as being our in house user-guide creator and trainer. In her spare time she loves a bendy/stretchy yoga session, and feels most happy when she's near the ocean (ideally with a ridiculously absorbing book).

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