What do you want to be found for? “World’s biggest ball of twine”? “Best place to stay in California”?
Figure out what you’d like, see if anyone’s actually searching those terms, and then start weaving that phrase naturally into your website pages.
Don’t overdo it though, otherwise you’ll slip into Keyword Stuffing. (See SEO Mistakes.)
Sometimes blogs or articles are the best solution to talk about a specific keyword and get found.
“Keywords” are often phrases rather than single words. Confusing? Yes, we know.
How do you find out if people are searching for the terms you think you should rank for? Use Google’s keyword tool or other free tools to do keyword research.
Often, what you think your prospects are searching for is not as common, or is too broad. You want to find keywords that directly match your offering in order to compete.
(Did we say “bots”? Yes, Google sends fact-finding tiny bots to “crawl” and read all the web pages on the internet.)
Your sitemap will tell them which pages of your website to crawl, how often you want them crawled, and the order of importance. It’ll make life easier for the bots, and they’re more likely to be your friend.
If you don’t want Google’s bots to crawl a page, it’ll need to be added to the Robots.txt file. Think of it as a “Do Not Disturb” sign.
Now we’ve covered the technical things that matter for the search engines.
Continue on to learn the big bad SEO mistakes to avoid.