Google Business Listing and Other Directories
If you have a brick and mortar place of business, or an office, create a listing on Google Business.
This will put your business on Google Maps and allow it to show up in certain kinds of search results.
Other kinds of directories can be helpful as well, especially industry-specific ones. But make sure to use the same business contact information (i.e. company name, address and phone number) every time.
Reputation Management & Reviews
Garnering reviews on public platforms can be very helpful, especially if they are good.
If you have a bad review on a public platform, a well-crafted response from you can go a long way towards managing your reputation. If you have ever left a bad review for a business, you know the difference that a genuine and kind response from the business can make.
Additionally, many people use social media to ask questions or complain about a business.
If your business replies and shows them that they are heard, you can build a lot of trust.
We’ve now got through the basic SEO Action items that have to do with other websites mentioning your business.
Continue on to learn more strategies.