Little Things That Shape Success

aka The Power of Consistency

It might be surprising how much of a difference the little things can make. Every word you write on your website or representation of your company on the internet will send subtle signals to people about your trustworthiness.

Consistency

How does this affect SEO?
Direct
Indirect

On-Page
Off-Page
UX
Difficulty level?
Medium
What do I need?
Access to edit your website and any places online where your business has a profile

Every time someone sees your business online, they should have the same experience.

When things aren’t consistent, it can be subtly jarring. Consistency across the internet helps people know what to expect from you, which leads them to feel secure and comfortable, and ultimately to trust you.

A few key areas of consistency are explained in the next sections, but a couple smaller examples include:
• The same logo and brand colors show everywhere your business shows up
• Your website pages have a consistent layout and look, where it doesn’t feel like every page is a different website

Brand Voice

How does this affect SEO?
Direct
Indirect

On-Page
Off-Page
UX
Difficulty level?
Medium
What do I need?
Ability to edit text on your website and any places online where your business has a profile

Every time there is something to read from your business, it should sound like it was written by the same personality.
The tone and style of what is written should match the persona of your brand. Do you use humor in your writing? Is it more technical and academic? Or down-to-earth and conversational? Whatever it is, stick to it and keep it consistent everywhere. Many brands choose to create a document describing their voice so anyone who helps write ads, social media posts, etc. will know how to speak.
Tip
Your brand voice should match your target audience (your ideal customers).

Example: if you’re targeting engineers, then your brand voice might be more technical and formal with less colorful language.

Terminology

How does this affect SEO?
Direct
Indirect

On-Page
Off-Page
UX
Difficulty level?
Easy
What do I need?
Ability to edit text on your website and any places online where your business has a profile

When describing key terms relating to your product or service, use consistent wording.

If you sell cars, don’t call them “cars” on one page, “vehicles” on another, and “automobiles” somewhere else.

NAP Data
(Name, Address, Phone Number)

How does this affect SEO?
Direct
Indirect

On-Page
Off-Page
UX
Difficulty level?
Easy
What do I need?
Access to everywhere your business has a profile on the internet

Your business contact information and primary URL should be the same everywhere it is listed.

Google will notice if you have a different address on your website than on your Facebook page or Google Business listing.

Use the exact same spelling, capitalisation, spacing, and punctuation for your business name, address, and phone number. And when providing a link to your website on any profiles or social media, make sure that it’s consistent: https://webholism.com and https://www.webholism.com may lead to the same website but they are not identical URLs and will read differently to Google.

Those are the little things that can make a big difference!
We recommend taking action on these SEO strategies and leverage the power of consistency.
Continue on to learn more strategies.
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