Little Things That Shape Success
It might be surprising how much of a difference the little things can make. Every word you write on your website or representation of your company on the internet will send subtle signals to people about your trustworthiness.
Consistency
Indirect
On-Page
Off-Page
UX
When things aren’t consistent, it can be subtly jarring. Consistency across the internet helps people know what to expect from you, which leads them to feel secure and comfortable, and ultimately to trust you.
A few key areas of consistency are explained in the next sections, but a couple smaller examples include:
• The same logo and brand colors show everywhere your business shows up
• Your website pages have a consistent layout and look, where it doesn’t feel like every page is a different website
Brand Voice
Indirect
On-Page
Off-Page
UX
Example: if you’re targeting engineers, then your brand voice might be more technical and formal with less colorful language.
Terminology
Indirect
On-Page
Off-Page
UX
If you sell cars, don’t call them “cars” on one page, “vehicles” on another, and “automobiles” somewhere else.
NAP Data
(Name, Address, Phone Number)
Indirect
On-Page
Off-Page
UX
Google will notice if you have a different address on your website than on your Facebook page or Google Business listing.
Use the exact same spelling, capitalisation, spacing, and punctuation for your business name, address, and phone number. And when providing a link to your website on any profiles or social media, make sure that it’s consistent: https://webholism.com and https://www.webholism.com may lead to the same website but they are not identical URLs and will read differently to Google.
We recommend taking action on these SEO strategies and leverage the power of consistency.
Continue on to learn more strategies.
